Corporate owner
Delora Venture Sdn. Bhd.
Corporate and ownership layer.
The science of human advancement
Evidence is the only thing we sell.
VALENS LAB builds and governs consumer product brands across personal care, food supplements, skin care and health. Each brand leads its category. One standard sits behind all of them.
See the brand house- Delora Venture Sdn. Bhd.Corporate owner
- SHE-PAPIn production now
- In house laboratoryFormulation and control
- Kuala LumpurMalaysia
Brand architecture
One company. One master brand. Four category portfolios.
Delora Venture Sdn. Bhd. is the corporate owner. VALENS LAB sets the portfolio standard. Consumer product brands sit beneath it and are built for distinct categories.
Master brand
VALENS LAB
Portfolio standard, claim rules and substantiation.
In production
Personal care
SHE-PAP
First public product brand under VALENS LAB.
Planned
Food supplements
Portfolio expansion
Brand to be announced when ready to be public.
Planned
Skin care
Portfolio expansion
Brand to be announced when ready to be public.
Planned
Health
Portfolio expansion
Brand to be announced when ready to be public.
Four things printed on every product
01
Full formula
Every ingredient in descending order, no collective terms.
02
Measured values
The number and never the adjective.
03
Declared additives
Fragrance, colour and sweetener declared by level or declared as none.
04
Test status
The test performed and the date it completed.
We do not sell fear. We sell routine.
| What the category says | What VALENS LAB does |
|---|---|
| Sells insecurity | Sells information. |
| Uses vague adjectives. | States the numbers, formula and test date. |
| Hides behind proprietary blends | Prints the full formula in order. |
| Promises transformation | Promises a routine you can keep. |
No sentence we write should make a reader feel like a problem.
If it cannot be printed, it cannot be claimed.
Every brand in the house is built to the same standard.