Corporate owner
Delora Venture Sdn. Bhd.
Corporate and ownership layer.
Brands
Different brands. One standard.
VALENS LAB is the master brand behind consumer product brands across personal care, food supplements, skin care and health.
Brand architecture
The house
Delora Venture Sdn. Bhd. sits at the corporate layer. VALENS LAB owns the master standard, claim rules and portfolio logic. Product brands are built to lead their own categories.
Master brand
VALENS LAB
Portfolio standard, claim rules and substantiation.
In production
Personal care
SHE-PAP
First public product brand under VALENS LAB.
Planned
Food supplements
Brand not announced
Portfolio direction only.
Planned
Skin care
Brand not announced
Portfolio direction only.
Planned
Health
Brand not announced
Portfolio direction only.
Public portfolio
Personal care · In production
SHE-PAP
The first public product brand under VALENS LAB. It leads its category while the master standard stays behind it.
Food supplements · Planned
Not announced
The category is part of the portfolio plan. No product brand is named here before it is ready to be public.
Skin care · Planned
Not announced
The category is part of the portfolio plan. No product brand is named here before it is ready to be public.
Health · Planned
Not announced
The category is part of the portfolio plan. No product brand is named here before it is ready to be public.
The product brand is what the customer meets. The master brand is what stands behind it.
Scope note
Only brands that are public are named. Planned categories are shown as portfolio direction, not as product announcements.
The house grows by repeating the standard, not by repeating the same brand.
The brands differ. The rule they are built to does not.