01
Full formula
Every ingredient in descending order. No collective terms, no proprietary blends.
Worked example
Full ingredient list printed on pack.
The standard
Four things printed on every product.
A product does not carry the VALENS LAB name until all four are true and visible on the pack.
02
Measured values
The number, never the adjective. pH for a wash. Milligrams of active for a supplement.
Worked example
pH 3.8, measured.
03
Declared additives
Fragrance, colour and sweetener declared by level, or declared as none.
Worked example
Fragrance intensity: 3/10.
04
Test status
The test performed and the date it completed. Printed, never implied.
Worked example
Patch test completed on the shipping formulation.
If it cannot be printed, it cannot be claimed.
A standard is only worth the documents behind it.